Rocky Mountain Events hosts several distinguished Colorado cycling events annually – serving thousands of enthusiasts per race! Marketing to prospects was a real challenge, because they needed to ensure they were getting the right message to the correct rider for each race. You don’t want to send confirmed customers prospecting emails. Using their SalesForce back-end we were able to implement a basic contact sync solution with their registration system for a fraction of the cost of a custom solution. Now, Rocky Mountain events can focus more on operations rather than data manipulation.